John Moss
President
Wisconsin Rapids
Term began Sept. 2023
About the Board
Advancing Wisconsin's Cranberry Industry
The Wisconsin Cranberry Board (WCB) is a grower-led organization dedicated to strengthening the state's cranberry industry through strategic investments and collaborative partnerships.
Our Mission
WCB's mission is to support and advance Wisconsin's cranberry industry through strategic investments in research, promotion, and education that benefit growers and strengthen the industry's long-term success.
Our Purpose
WCB exists to responsibly invest grower assessment funds in programs and initiatives that support a competitive, sustainable, and resilient cranberry industry in Wisconsin.
Specifically, WCB:
- Funds research that improves production practices, sustainability, and industry knowledge
- Supports promotion and education efforts that build understanding and demand for cranberries
- Encourages innovation and long-term planning to strengthen the future of the industry
- Operates under state statute and is guided by a board of Wisconsin cranberry growers
Funding Structure
WCB is funded through a grower assessment collected on each barrel of cranberries produced in Wisconsin. In 2025, board members unanimously voted to increase the assessment rate to 25 cents per barrel, bolstering support for current and future priorities.
25¢
Per Barrel Assessment
~$1M
Annual Funding
WCB frequently partners with industry organizations, universities, and other collaborators to co-fund projects, amplifying the impact of grower investments.
A Rich Heritage
- 1830s
- First cultivated cranberry marshes established in Wisconsin — before statehood
- 1850s
- Commercial cranberry production begins near Berlin, Green Lake County
- 1867
- Wisconsin legislature passes the Cranberry Law, granting growers water management rights
- 1887
- Wisconsin State Cranberry Growers Association (WSCGA) founded
- 1983
- Wisconsin Cranberry Board established as a market order board under DATCP
- 1994
- Wisconsin becomes the #1 cranberry-producing state
- 2022
- Cranberry Innovation Center grand opening near Black River Falls
- Today
- 31+ consecutive years as America's leading cranberry producer
Board of Directors
Grower-Led Governance
WCB is governed by seven Wisconsin cranberry growers, each elected to serve a three-year term. Board members volunteer their time to guide the strategic direction of the organization.
Amy Gebhardt
Treasurer
Warrens
Term began Sept. 2023
Nicole Hansen
Board Member
Necedah
Term began Sept. 2024
David Bartling
Board Member
Manitowish Waters
Term began Sept. 2024
Jon Duckart
Board Member
Wisconsin Rapids
Term began Sept. 2025
Amber Bristow
Board Member
Warrens
Term began Sept. 2025
Rochelle Hoffman
Board Member
Tomah
Term began Sept. 2025
Elections are administered by DATCP. For questions about elections, contact the DATCP Market Orders Program at (608) 224-5046.
Staff
Board Administration
Staff supports WCB's work by administering programs, coordinating projects, and managing day-to-day operations.
Grant Holley
Executive Director
Grant Holley serves as Executive Director, overseeing WCB's grant funding, research partnerships, and educational programs. He also serves as Executive Director of the Wisconsin State Cranberry Growers Association (WSCGA).