John Moss
President
Wisconsin Rapids
3-year term
John Moss is a Wisconsin cranberry grower based in Wisconsin Rapids and currently serves as President of the Wisconsin Cranberry Board.
About the Board
Advancing Wisconsin's Cranberry Industry
The Wisconsin Cranberry Board is a grower-led organization dedicated to strengthening the state's cranberry industry through strategic investments and collaborative partnerships.
Our Mission
The Wisconsin Cranberry Board's mission is to support and advance Wisconsin's cranberry industry through strategic investments in research, promotion, and education that benefit growers and strengthen the industry's long-term success.
Our Purpose
The Wisconsin Cranberry Board exists to responsibly invest grower assessment funds in programs and initiatives that support a competitive, sustainable, and resilient cranberry industry in Wisconsin.
Specifically, the Board:
- Funds research that improves production practices, sustainability, and industry knowledge
- Supports promotion and education efforts that build understanding and demand for cranberries
- Encourages innovation and long-term planning to strengthen the future of the industry
- Operates under state statute and is guided by a board of Wisconsin cranberry growers
Funding Structure
The Wisconsin Cranberry Board is funded through a grower assessment collected on each barrel of cranberries produced in Wisconsin. For the 2025 growing season, board members unanimously voted to increase the assessment rate to 25 cents per barrel, bolstering support for current and future priorities.
25¢
Per Barrel Assessment
~$577K
Annual Funding (2025)
The Board frequently partners with industry organizations, universities, and other collaborators to co-fund projects, amplifying the impact of grower investments.
A Rich Heritage
- 1830s
- First cultivated cranberry marshes established in Wisconsin — before statehood
- 1850s
- Commercial cranberry production begins near Berlin, Green Lake County
- 1867
- Wisconsin legislature passes the Cranberry Law, granting growers water management rights
- 1887
- Wisconsin State Cranberry Growers Association (WSCGA) founded
- 1983
- Wisconsin Cranberry Board established as a market order board under DATCP
- 1994
- Wisconsin becomes the #1 cranberry-producing state, surpassing Massachusetts
- 2022
- Wisconsin Cranberry Research Station grand opening near Black River Falls
- Today
- 31+ consecutive years as America's leading cranberry producer
Board of Directors
Grower-Led Governance
The Wisconsin Cranberry Board is governed by seven Wisconsin cranberry growers, each elected to serve a three-year term. Board members volunteer their time to guide the strategic direction of the organization.
Amy Gebhardt
Treasurer
Warrens
3-year term
Amy Gebhardt serves as Treasurer of the Wisconsin Cranberry Board, representing growers in the Warrens area.
Nicole Hansen
Board Member
Necedah
Term began Sept. 2024
Nicole Hansen is a cranberry grower from Necedah who was elected to the Board in 2024.
David Bartling
Board Member
Manitowish Waters
Term began Sept. 2024
David Bartling represents northern Wisconsin cranberry growers from his operation in Manitowish Waters.
Jon Duckart
Board Member
Wisconsin Rapids
Term began Sept. 2025
Jon Duckart is a cranberry grower in the Wisconsin Rapids area, elected to the Board in 2025.
Amber Bristow
Board Member
Warrens
Term began Sept. 2025
Amber Bristow is a cranberry grower based in Warrens, elected to the Board in 2025.
Rochelle Hoffman
Board Member
Tomah
Term began Sept. 2025
Rochelle Hoffman represents cranberry growers in the Tomah region, elected to the Board in 2025.
Elections are administered by DATCP. For questions about elections, contact the DATCP Market Orders Program at (608) 224-5046.
Staff
Board Administration
Staff supports the Board's work by administering programs, coordinating projects, and managing day-to-day operations.
Grant Holley
Executive Director
Grant Holley serves as Executive Director, overseeing the Board's grant funding, research partnerships, and educational programs. He also serves as Executive Director of the Wisconsin State Cranberry Growers Association (WSCGA).