Research & Innovation
Funds cutting-edge research to improve production practices, sustainability, pest management, crop quality and more for Wisconsin growers.
Wisconsin's #1 Fruit Crop
Leading the Nation in Cranberry Production
Wisconsin is the leading cranberry-producing state in the nation, with a proud history of family farms, groundbreaking research, and environmental stewardship spanning over 170 years.
#1
Cranberry-Producing State
2/3
of U.S. Cranberries
250+
Family Farms
$1B
Annual Economic Impact
Our Mission
Investing in Wisconsin's Cranberry Future
Funded by grower assessments and led by a board of elected Wisconsin cranberry growers, the Wisconsin Cranberry Board (WCB) invests in projects that benefit growers, strengthen markets, and support long-term industry success.
Established in 1983, WCB operates under state statute and is administered by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Through strategic reinvestment of grower assessment funds, we advance research, education, and promotion initiatives that keep Wisconsin at the forefront of cranberry production.
Learn more about WCB
What We Do
Our Strategic Pillars
Our Strategic Pillars
Promotion & Education
Supports efforts that build demand and increase consumer understanding of Wisconsin cranberries and their many health benefits.
Industry Advancement
Invests in projects that strengthen the future of Wisconsin's cranberry industry through innovation and long-term strategic planning.
Stewardship
Encourages responsible growing practices and environmental care across Wisconsin's 25,000+ acres of cranberry production.
By the Numbers
Wisconsin Cranberry Industry
25,000+
Acres in Production
Across 19 Wisconsin Counties
5.5M
Barrels Produced (2024)
~2/3 of the U.S. crop
4,000+
Jobs Supported
Across Wisconsin communities
31+
Consecutive Years at #1
Leading U.S. producer since 1994
170+
Years of Heritage
Commercial production since 1850s
$577K
2025 Grant Funding
Invested in research & education
Get Involved
How Can We Help?
For Our Growers
Access resources, ongoing research, and information about WCB programs designed to support Wisconsin cranberry growers.
Programs & Research
Explore the research projects and educational programs funded by WCB to advance Wisconsin's cranberry industry.
Experience WI Cranberries
Discover Wisconsin's state fruit, from marsh to table. Learn about cranberry nutrition, recipes and festivals.
2025 Investments
$577,138 Reinvested in Wisconsin's Cranberry Industry
WCB has committed significant funding to advance the industry through research, education, and grower support programs.
- 9 Research Projects — advancing sustainable practices, pest management, and crop quality
- 5 Education Programs — building public awareness and grower knowledge
- Assessment Rate Increased — to 25¢/barrel to expand capacity for current and future priorities